Our Story
Welcome to My Beauty Swap
We’re a team of estheticians who created My Beauty Swap for beauty professionals just like you. You spend your days making others feel amazing, now it’s your turn.
Joining is completely free, no catch, just an easy, rewarding way to swap, share, and thrive. It’s a safe and supportive space where you can exchange beauty treatments using Beauty Points instead of money. Every time you provide a service, you earn Beauty Points to spend on treatments from other pros, anytime, anywhere, even while on holiday.
Because when we look out for each other, the whole beauty industry thrives.
My Beauty Swap, Beauty’s new currency.
Meet the Founder
Welcome to My Beauty Swap
Emma Grojnowski has been in the beauty industry for over 30 years, running several award-winning day spas and creating the innovative Polish to Gel, which turns any nail polish into a gel.
The idea for My Beauty Swap came to life in an unexpected way. Emma’s husband once joked about their teenage daughter constantly buying new dresses for parties, wondering why there wasn’t a place where teens could swap them since they’re only worn once. Emma loved the concept, but fashion wasn’t her thing, beauty was.
Later, at an industry event, she was chatting with fellow beauty professionals about how she and a colleague often swap treatments. Others admitted they wished they had someone they could do that with. That’s when the light bulb went off. Emma didn’t want to swap dresses, but she did want to swap beauty treatments.
And that’s where My Beauty Swap was born, a platform built on connection, generosity, and the simple joy of giving and receiving beauty.